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51% of Marketers See Internet of Things as Biggest Impact Trend

by Chuck Martin - Media Post, Aug. 25, 2015 – 

As far as trends marketers see as having the biggest impact on them over the next few years, the Internet of Things is at the top of the list.

And the majority (80%) of marketing executives say they need to restructure marketing to better support the business and almost a third (29%) see the need for change as urgent, according to a new study.

The Rise of the Marketer study by the Economist Intelligence Unit comprised a survey of 500 chief marketing officers and senior marketing executives worldwide and included in-depth interviews with senior executives.


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