MediaTek Sees Gains Against Qualcomm Slowing Next Year

by Alan Patterson - EETimes

TAIPEI, Nov. 25, 2015 – 

MediaTek, which eroded Qualcomm's market share in smartphones this year, said its gains may slow in 2016 as its larger rival rolls out new products for the high-end segment.

In the past 12 months, MediaTek's share of China's smartphone market, the world's largest, nearly doubled as it launched new octa-core products to compete with Qualcomm's 600-800 Snapdragon SoCs. Now the going is a bit tougher.

"We may not see the 90-point progress that we had this year, but 70 points is still possible," said Jeffrey Ju, MediaTek's newly appointed chief operating officer, in an interview with EE Times Taiwan. "We have not yet entered the high-end flagship market. The mistakes our competitor made with the Snapdragon 810 haven't provided a direct opportunity to increase our share. So, there's still a lot of opportunity for us."

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