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Apple, Intel Attack Rivals


SoC hire, new CPUs hit Q'comm, AMD

Jun. 01, 2017, Jun. 01, 2017 – 

SAN JOSE, Calif. - Apple and Intel got an edge on rivals in separate moves that came to light Tuesday (May 30), showing heated competition in semiconductors. Apple hired a top Qualcomm engineering manager expected to lead its SoC efforts while Intel announced a new high-end PC processor family, leapfrogging renewed competition from Advanced Micro Devices.

Apple hired Esin Terzioglu, a vice president of engineering who led the central engineering group at Qualcomm's semiconductor division for the last eight years. For its part, Intel announced its Core i9 Extreme Edition family, including an 18 core, 36 thread chip that leapfrogs AMD's Ryzen Threadripper, a 16 core, 32 thread chip announced in mid-May.

Terzioglu announced his move in a LinkedIn post made public in a tweet by Neil Shah, an analyst for Counterpoint Research. Terzioglu has not updated his LinkedIn page to provide his new title at Apple, but given his experience observers expect he will lead Apple's semiconductor efforts, perhaps launching a foray into creating the company's own baseband processor.

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