Samsung Electronics' C-Lab to Reveal New AI Projects at SXSW 2018

Three new C-lab projects will introduce new user experiences with AI technologies to change everyday life

Mar. 06, 2018 – 

Samsung Electronics announced today that it will showcase three innovative new C-Lab (Creative Lab) projects based on artificial intelligence (AI) from March 11 through 14 at SXSW 2018 Trade Show. These projects – Toonsquare, Aurora, and GADGET – will introduce new user experiences with AI technologies to the attendees. The projects will be exhibited at Stand #1538 in Exhibit Hall 3 of the Austin Convention Center in Austin, Texas.


The three new C-Lab projects are:





Since its SXSW debut in 2015, C-Lab has introduced various projects in the field of music, art, and interactive technologies, to validating business opportunities and getting user feedback to refine the prototypes to reach market fit.


"The majority of ideas that have been proposed recently aim to utilize artificial intelligence to solve inconveniences in daily life," said Jaiil Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. "We hope to see these ideas in action in the near future.".


Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. C-Lab projects that are closely related to Samsung business are transferred to in-house division for further development


Since 2015, Samsung has also supported other successfully completed projects, that are not transferred to business units, to be launched as an independent company as a fully-fledged start-up via the C-Lab Spin-Off program.


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