Hyundai Embraces Nvidia for Future Fleet AI, IVI Services

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Hyundai Motor Group will use Nvidia's DRIVE platform for every Hyundai, Kia and Genesis model's in-vehicle infotainment systems...

www.eetasia.com, Nov. 12, 2020 – 

Hyundai Motor Group announced Monday that the Korean automotive giant will use Nvidia's DRIVE platform for every Hyundai, Kia and Genesis model's in-vehicle infotainment systems.

Since a Hyundai-Nvidia collaboration started developing in-vehicle infotainment systems in 2015, the latest announcement is hardly a big surprise to the automotive industry. Nonetheless, veteran automotive industry analyst Egil Juliussen called the deal significant because it puts Nvidia at the heart of "domain ECU" in infotainment systems for models across Hyundai's whole product line.

The reason having a standard software platform based on a single domain ECU is a big deal is because it substantially cuts the cost and time for Hyundai to develop infotainment software, Juliessen explained. Since much of the same software will be deployed into multiple models, it can give Hyundai a chance to keep debugging it. Juliussen noted, "Potentially, there will be fewer bugs in software, too."

Alternatively, Hyundai would have had to juggle a number of different ECUs and develop separate software for each, which would all go inside the in-vehicle infotainment system. Standardizing on the single platform is "a pretty shrewd strategy," said Juliussen.

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