Samsung, Korean conglomerates prioritize AI innovation, sustainability in 2024

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With global chip demand showing signs of recovery after a grim year of losses, Samsung Electronics is prioritizing establishing unrivaled technological leadership, future-proof adaptability and a robust corporate culture in 2024.

koreajoongangdaily.joins.com/, Jan. 02, 2024 – 

The electronics maker also identified AI, sustainability and demographic-driven lifestyle changes as some of its main areas of focus for the new year.

"Let's prioritize enhancing our fundamental competitiveness, such as unparalleled 'super-gap' technology, which has propelled Samsung Electronics forward so far," the company's two CEOs – Vice Chairman Han Jong-hee heading the electronics division, and President Kyung Kye-hyun, head of the chip division – said in a joint New Year's message on Tuesday.

The executives also called to "incorporate generative AI not only to innovate device experiences [of Samsung products] but also to transform the way we work."

SK hynix CEO Kwak No-jeong also emphasized AI innovation in his New Year message, saying that "SK hynix has positioned itself as a first mover in the AI era and a key player for global AI clients through its top-notch technology capabilities centered on HBM," or high bandwidth memory.

The CEO added that "the persistent uncertainties in the global market are making crises the norm," stressing that the chipmaker "will secure the future market demand by bolstering its strength through profitability-oriented business operation and bold investments in next-generation technologies and products."

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