AI for saving lives in automotive

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With ARM preparing to update its automotive offering, Nick Flaherty sat down with Dennis Laudick, vice president of automotive go-to-market at ARM.

www.eenewsautomotive.com/, Feb. 28, 2024 – 

The biggest drive for ARM in automotive is around autonomy and ADAS, he says, and AI is a key part of this says Laudick.

"When I talk about AI the first thing I think about is saving lives, so it's as exciting as it is comforting," he said. "We are getting to the point where AI is being mandated in cars because its driven by safety. It is already saving lives. With AI we can chase zero deaths as a realistic goal and the amount of compute that needs is astronomical with low power as well."

"I started off with mechanical cars, then electronic and now software and I wonder if there is a point in time where automotive becomes the largest electronics and technology consumer. The trajectory is one of the strongest growth markets and I genuinely cannot see the end of it," he said.

"More performance means more sensors, which means more computation, which saves lives," he said.

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