Nexell's release of new AP supporting 4K 60fps with Chips&Media' HEVC/H.265 and VP9

Seoul, Korea , Dec. 08, 2016 – Nexell Korea has announced the launch of its new Application Processor NXP5540. Nexell is the hidden power of Korea's multimedia fabless, which has already introduced several APs of Dual, Quad and Octa cores on the market.

The NXP5540 has implemented the HEVC (H.265) 4K encoding and the HEVC and VP9 4K 60fps decoding using Chips&Media's WAVE series video IP. In addition, it also supports the existing video standards such as H.264, MPEG-2, and AVS+ with the Chips&Media's CODA9 IP core.

Neo Kang, CEO of Nexell, said, "We have been pleased to continue to grow together with Chips&Media Video IP since 2011, and this NXP5540 is a powerful chip supporting UHD 60fps video encoding/decoding performance. We expect it to occupy a competitive position in various multi-media SoC markets such as STB, AVN, Automotive, IoT. We also look forward to many more launches of high-performance video IP products in the future. "

Chips&Media will showcase a variety of WAVE5 series that can be used for HEVC/H.265, Google's VP9, ​​and Chines AVS2 UHD 60fps video standards as second generation products this year following the WAVE4 series. As a No.1 video codec IP provider, they are now spurring the development of new video IPs coming out next year that achieve highly improved video performance and support of AV1 of Alliance Open Media (AOM).

About Chips&Media

Chips&Media is a leading video IP provider based in Seoul, Korea(Republic of). Its advanced ultra-low power and high performance video technology has been chosen by more than 70 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has proven in silicon reaching 400 millions of units. For more information, please visit the company's web site at www.chipsnmedia.com

About Nexell

Since founded in 2009, Nexell has been working hard to develop SoC products and achieve IP License Biz. in the Digital Consumer Market, on the basis of GP-GPU technology in which 3D/2D/Vector Graphic and Parallel Computing technologies are implemented as a single IP.
In addition, the company has been making its efforts in researching and developing IP optimization and Best Solution in order to provide its customers with the most competitive products in the market.
With the efforts, Nexell is growing as a global enterprise which will be able to compete with the worlds' best semiconductor design companies in the Consumer Market for Application Processor.

For more information, please visit the company's web site at www.nexell.co.kr

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